Arica Rust is a live sound engineer specializing in Front-Of-House systems engineering based in the San Francisco Bay Area. Her expertise lies in designing, deploying, and optimizing sound reinforcement systems tailored to the client’s or artist’s needs.
Born in Oakland, California, Arica came into audio with a passion to shape how the audience experiences music. She grew up playing violin and guitar while spending all her lunch money attending concerts and buying records. Her love of music and technology brought her to Bard College in New York to study Electronic Music before she continued her education back home in California. There she received trade certificates in Live Sound and Sound Recording from City College of San Francisco before attending San Francisco State University to receive her Bachelor’s Degree in Broadcasting and Electronic Media Arts with a focus in Audio Production. Arica believes that there is never an end to learning and has received certified training as a L-Acoustics systems technician and Rational Acoustics SMAART systems operator.
In 2009, she started in the live sound industry working at nightclubs around the Bay Area. At the same time, she also worked for several local companies including Word of Mouth Sound and Know:Audio doing electronic music events.
Now Arica currently freelances under her company Wavelength Engineering, and has extensive experience working with L-Acoustics and d&b audiotechnik systems. She works with companies such as Solotech, Sound On Stage, Creative Technology, Morris Light & Sound, and more. Her experience ranges a diverse clientele from artists such as Ben Howard, Sarah McLachlan, and Hillsong United among others, to corporate events for companies such as IBM, Oracle, and Salesforce.
Check out her blog on Soundgirls.org: https://soundgirls.org/contributors/arica-rust/
Arica is also an audio geek and connoisseur of fine coffee and craft beer. She looks forward to meeting you!