About US

Meet Arica Rust

Wavelength Engineering is the engineering services and skills provided by Arica Rust.

Arica Rust is a live sound engineer specializing in Front-Of-House systems engineering based in the San Francisco Bay Area. Her expertise lies in designing, deploying, and optimizing sound reinforcement systems tailored to the client’s or artist’s needs.

Born in Oakland, California, Arica came into audio with a passion to shape how the audience experiences music. She grew up playing violin and guitar while spending all her lunch money attending concerts and buying records. Her love of music and technology brought her to Bard College in New York to study Electronic Music before she continued her education back home in California. There she received trade certificates in Live Sound and Sound Recording from City College of San Francisco before attending San Francisco State University to receive her Bachelor’s Degree in Broadcasting and Electronic Media Arts with a focus in Audio Production. Arica believes that there is never an end to learning and has received certified training as a L-Acoustics systems technician and Rational Acoustics SMAART systems operator.

In 2009, she started in the live sound industry working at nightclubs around the Bay Area. At the same time, she also worked for several local companies including Word of Mouth Sound and Know:Audio doing electronic music events. Arica is the owner of Wavelength Engineering where she conducts her freelance work. She has toured around North America and her dream is to continue touring internationally.

Arica is an audio geek and connoisseur of fine coffee and craft beer. She looks forward to meeting you!